About Ironcroft
I named the business after my son Croft. He was four when I registered the company name, sitting on the kitchen floor eating Vegemite toast while I filled in the ASIC forms on my laptop. It felt a bit silly at the time, naming a business after a kid who couldn't even tie his own shoes yet. But I wanted something that meant something to me, not just something that sounded good in a Google search. Ironcroft stuck. It still sounds like it should be a blacksmith's workshop somewhere in regional Victoria, which honestly isn't that far from what we've become.
Before this, I was doing two days a week in accounts payable for a logistics company out of Mulgrave. It paid okay but the hours were fixed, the commute was a slog, and I was constantly negotiating with my mum to cover school pickup. My youngest, Bea, started prep in 2019 and I had this small window every weekday where both kids were at school and I had about five hours to do something. I started buying homewares at the Queen Victoria Market and Camberwell Sunday Market, reselling a few pieces online. I made $340 in my first month. That was enough to keep going.
— Thanks for being here. — Nicola, Nicola Suzanne Freeman